Case Study Example | Topics and Well Written Essays - 750 words - 39

Case Study Example Therefore, it created a barrier of entry to any other interested investors. This made it easy for the competitors to penetrate the market, an aspect that could have reduced its market share significantly. One of the major strength of Electra is its strong financial base. Since its inception, the company has accumulated a lot of money. This has enabled the firm to create a strong business empire despite having a shaky start. In addition, the finances have enabled the firm to stage a strong marketing campaign, thereby making it easy to expand its operations in different parts of Mexico. Moreover, the company has been using the money to develop new product lines that have enabled it to increase its sales and attract a diverse market. This has been instrumental in ensuring that the success of the business is base on different pillars. Electra has an experienced workforce. Through opening different subsidiaries, the employees have gained experience on how to deal with customers who emanates from diverse cultural, religious, and racial backgrounds. As a result, the subordinates have been playing an important role of dealing with varying challenges that affect the business in the market. This has ensured that the business remains stable even in tough economic conditions. Another major strength by Electra is its strong brand. Over the years, the company has been setting a huge budget towards marketing. This is to remind the customers of the existence of its products and services and to persuade new customers to purchase their products and services. Through the use of audio, visual, and print media, the company has created a strong brand name, an aspect that has played a significant role in attracting customer loyalty. Furthermore, this strategy has been significant in retaining the loyal customers. This continuity coupled with high products