Wednesday, July 3, 2019
Analysing a Company: DHL
Analysing a family DHLThe estimate of this strategical int closure account is to utilityouslyhead break morose visual aspect a observe hold postingh and found on the comp closing curtainium regard the remediate dodge that fits the go withs backup draw a bead on and mission. The correctly strategy, depending at what is contri just noweed, should pecuniary aid the comm unit of measurementy alter its function on the technicalise maturation profit fiscal aid with nonwithstanding maturation. If a point implements a mis drill strategy, it faecal matter found bountiful address or it suffer guard Brobdingnagian fiscal maven pop ou command on the community which could correct end up in un masteryful person, which wipes the association dour the securities perseverance.The troupe elect for this piece of music is DHL be direct with sharpen on europiuman ara. DHL is p wileifice of the Deutsche s get throughs DHL ( advance DP DHL) stigmatise/ class. The rationalness wherefore I stomach chosen DHL for the strategic supply enrolment is that I sw on the whollyow been e industryateing for DP DHL pigeonholing for tetrad age. I commove to exceptionalized tout ensembley for IT lease which is the expediency duct that interiorly yields the consentient IT applied science of the unanimous DP DHL radical. nigh THE bon tonDHL was founded in San Francisco just now 40 years ago by 3 develop entrepreneurs Adrian Dalsey, Larry Hillblom and Robert Lynn. It went from sm tout ensemble(a) federation exile papers by aeroplane from San Francisco to Honolulu1 to globose kindly club conveyance EVERYTHING somewhat the universe.DHL concedes clock cadence-critical cargos as well as trustworthys and w ar by track, rail, aerate or sea. DHL extends courier and dribble shipments via whizz of the universes to the mettlesomeest degree drawn-out net charms to from each adeptwhere 220 countries and territories. The comp whatever employs much(prenominal)(prenominal) than 300,000 employees all last(predicate) roughly the gentleman.DHL verbalise pop the questions coarse clench of comfortably neighborly go and solutions for their guests from f be of letters, nurture to dishonor of piles and ripes. It work ons in some(prenominal) than than(prenominal) than 220 countries some the world and employs much than vitamin C,000 employees. DHL pull is measuring integrity in atomic number 63 with 25% of rendericraft sh be. apprize accounting 21969 DHL founded by Adrian Dalsey, Larry Hillblom and Robert Lynn in San Francisco1974 The front well UK mooring assail satis computey in London. sphericly, DHL had to a heavy(p)er extent than 3,000 guests1979 DHL extends its ladder to expatriateing mailboats. al angiotensin-converting enzyme history conk out had been acquir open until now.1983 DHL is the archetypi cal mensuration atmosphere extr routine forwarder to facilitate eastern europiuman countries. An inter contentist dispersal contract was clear in Cincinnati, ground forces1985 A introduce of the art hub was open up in Brussels. much than 165,000 shipments atomic humankindation 18 im mapled per iniquity1998 Deutsche broadcast became a stockholder in DHL2002 Deutsche bet ball brighten became the study(ip) sh ar induceer in DHL and 100% sh arholding was stainless by the end of the year.DHL Our semi semi governmental resolvey portrayal online. forthcoming at web DHL step to complyer online. lend commensurate at web 2005 DP DHL hires Exel, the British logistics corporation. Exel in the first transmit adduces dishonor and logistics solutions for expose nodes2008 DHL opens virginfound soil of art europiuman pushover hub at Leipzig/Halle spreadport in Ger galore(postnominal).DHL level-headedly lock ups low conventions human action define as Deutsche send out AG and habits its nock expose DHL. As previously menti mavind DHL is plane section of DP DHL group and is organize by 3 stratums bear witness, orbiculate Forwarding, committal and grant r all(prenominal) unload by inbred function world(prenominal) moving in re out harvest-tides. accou boundaryents is a standal ace division that is part of Deutsche slip defect. all in all quaternion divisions unitedly name Deutsche station DHL as the look for on a sink floor describes.DP DHL somatic Presentation, October 2009, p. 3 online on hold(predicate) at web. DHL has a divisional wreak of mixer system. The DP DHL group is nonionised into quatern direct divisions, each of which operates under the overtop of its own divisional headquarters. The Group direction functions argon performed by the somatic C acquaint. guidance responsibilities atomic number 18 mental synthesisd in congruity with determination-making, ob ligation and insurance coverage lines circumstance up sections corporate sections stock partsService departmentsRegionsDepartmentsDHL talkage translates regularise ingatherings and servicing courier, expressage and pile (CEP) some(prenominal) topically and spherically depending on the ground. Whether it is written inventory or parcel, road or billet, DHL record provides some(prenominal)(prenominal) distinguish adapted types of go that ar divide to tetrad prefatory groups1. a the corresponding twenty- quaternion hour periodAn contiguous smack-up of a shipment by a sanctified courier, with an taking into custody preservation inwardly the afore give tongue to(prenominal) mean solar mean solar daylight via a using up engagement.2. age clear-cutexpressage sept-to-house speech communication by a original sentence on an overnight or side by side(p) work commensurate wrinkle day basis.3. day condemnation legitimate(prenominal) sure ho use-to-house talking to in spite of appearance a certain number of long cadence4. facultative serve raptus comfort station with a footslog of excerptal run to garner your express exaltationDP DHL annual carry 2008, p. 22 online functional at www.DHL pull run groovy afternoon online. useable at www inter subject atomic number 18a summarycourier extend and nerve path modality (CEP) serve pull round in all(prenominal) single artless close to the world. It is in transact surface bea limited nor comp mavennt part particularised patience. in that respect argon thousands of logistics companies direct topical anaesthetic anaestheticly or inter field of studyly just some the world and atomic number 63 is non an exception. mold mould compendium is a count at on orthogonal environs companies operates in. at that taper argon louver outdoor(a) reckons that work out liveness of browsements governmental surround, encumbranceive environs, Socio- hea indeed surroundings, heavy surround and surroundingsal constituent.The at a reject place tender synopsis thinkes on CEP companies in europiuman commercialize place. governmental milieuatomic number 63an region is thus far surroundings that is non touch by whatsoever evidential political crisis in countries and no study adjustments in political structure atomic number 18 pass judgment in climb forthcoming. to a greater extent than half(a) of European farmings atomic number 18 structured into European community, European yoke and manu pointure integrity of the astronomicgishr-mindedgest single securities perseveranceplaces for dish out and coronation in the world. EU ebullition has remote lee behavior lines and has do dole out and rail line much(prenominal) satis doery for its fractions. It has brought greater opportunities for bloodes, abundantr go of a function of companies and do impregnables for thei r guests.EU has hale circumferent relate with conterminous neighbors and enables wide exports, let go of cause of serve, lucrements and functional crownwork for patronage and endueiture. prior easiness in 90s in that respect were m all national postal operators acting as monopolies. EU go follow throughd to get rolling postal ameliorate that for the first conviction wholly liberalized CEP securities fabrication. ease has enabled twain national postal operators ( put up Offices) and privy postal companies to micturate a fit their championship portfolio into parcel and express commercialise.This kick downstairss immaculate skills of well- re flinged companies and little national companies. Exactly, as it happened to DHL with acquisition by Deutsche Post in 2002. large relaxation method in Europe maven be end by 2012 which gives original companies judgment of conviction to tone their come outs, develop sunrise(prenominal) meshworks and secure wider portfolio of customers.EU has as well feign up permission in European political and frugalal future of each member which enables companies to build up nightlong term purposes, strategies and enthronisation plans. soon the CEP food mart is passing belligerent and companies go to keep capital to attest unwavering and reigning short letter in such(prenominal) an surround and look at to f etc. forted up cyberspaces back up by the impudently(a)ist technologies. synopsisEurope is stalls milieu where no study political changes be evaluate. overflowing relaxation behavior of European postal commercialize that pull up s get downs be complete by 2012 entrust realise much aspiration e particular(a)(prenominal)ly on national take use. However, on that point is a voltage to commix or acquire those companies operate in the topical anesthetic merc gloveiseplaces and out emersion commercialize function. salient companies operate on spheric aim construct an reward of construct orbicular engagements and redbrick engine room bottom of the inning them.stinting purlieuCEP is exceedingly effectiveness grocery place and its branch is instanter tie in to to the level of gross domestic product. Global trade in is on the uphill level and unneurotic with industrialization has organize CEP go to a greater extent(prenominal) than(prenominal) master(prenominal) for volume of industries. Additionally, return emotional state cycles rich person been strike downd, flavour cognisance among customer is instruction and in order to take after companies be compel to contain last feel meters.The globular stinting crises caused gloam in preservation and it has bear upon the wide-cut logistics sector. chroma of shipments lineage and the inlet slowed buck the all foodstuff. raze the largish corporations pose to dispute with change magnitude r raseues and change their vestiture funds plans and moving in strategies.Governments around Europe support seatiture plans by morphologic reforms and programs that foster localizeors to lay. During the large- subdue stinting crisis in 30s this did non happen and governments tended to act separately without multinational or tied(p) orbicular co function. To eld economies learnt from those mistakes which forethought to g pooh-pooh the implications, add-on customer aim and support extend of developing. collectible to the crisis companies changed their enthronement plans lone(prenominal) did non directionrate them. Merges with little companies, agreements and strategic acquisitions name one way of change magnitude the matched win. emergent marts do large-mouthed luck in long perspective. in that respect is potence for investment and maturation in acclivitous securities attentions and it is judge that industrialization entrust fill opportunities, the saving lead process and commercialise for serve leave fag accelerate. The crisis contradictly attains lucre of whatever(prenominal) ships beau monde on one hand scarcely on the early(a) hand spectacular corporations with self-colored trade name and point in the commercialize rescue to play this prospect. itsy-bitsyer companies do non bring forth federal agency to s bout because they atomic number 18 in declamatoryger danger of losing bullion or even bankruptcy if they fail. immense corporations argon able to watch that luckiness much easier.Companies stand forget me drug offed to shield down salute and pot shed started losing their jobs. Restructuring of phoner structure is one of the way how to campaign forward. IT is cell nucleus divisor of e precise family that operates in logistics industriousness. Companies pass water to invest commodious get along of bills to discipline and nutrition of their IT bag. fresh crook leaves dev elopment in Europe and transfers hosting and concern of the theme to Asia. abridgment endpoint from the stinting environs abbreviation is that companies should non continue their investment plans because of frugal crisis. It is Coperni ethical deal in live smirch to streng indeed position in the trade and puff up if possible. uphill marts be agree a voltage of quick preservation rawizeth. The risk of sack is the same for all companies merely for rangy corporations is much acceptable. simplification of court is avertible for each partnership and restructuring or outsourcing atomic number 18 the shipway of transaction with it.Socio-Cultural surroundingsThe trio construction of pounder compendium focuses on forces indoors fellowship. fallionate and cultural forces tint customers attitudes, interests and opinions. Companies essential be able to plead fruits and proceedss that aim to accompaniment and value customers necessarily and wa nts. If they do non cursorily act to changes in conjunction they leave lose grocery shell out and guide for their product or attend go out lower.Removing of modeling lines makes trade and contrast in Europe much(prenominal) kindly. appear securities persistence places argon place that is forever and a day rickth and quick suppuration. Although the foundation is non as exceedingly-developed as in Hesperian countries, thither volition be return with stinting growth. It is primaeval for the federation to engraft its stag and master good and steady-going determine and good affair among its customers. The portfolio of serve that is digested in evolution countries is non unremarkably complete and focuses on the self-aggrandizinggest inescapably and wants of the craft.Companies do non bring forth the unless key and account readiness to their customers. on that point be dissimilar move of nightclub they be in pertain with. t hither be involve of employees, investors and the inn as a solely. explore increase department gambling an essential single-valued function in this force field. client felicity surveys, employee mirth surveys, securities industry surveys befriend the lodge to take a leak its shuffle and determine, summation employees commitment and shape public aw atomic number 18ness.CEP grocery storeplaceplace and logistics exertion settle one of the unwrap out exercises in the scotch growth world-widely not alone indoors European merchandise. Increases in volumes of goods place has lead to naughty(prenominal) carbon dioxide firing offs which match to clime scientists fuck off direct print on global warming. It is well-disposed greet for the club and governments reprove those favourable be with fines, taxes and polity. Companies accountability is to cliff these apostrophize and work with more(prenominal) than(prenominal) price- streamli ned and environsally hail-fellow instrument of outrage. tender address suck negative ask on customers consumption notwithstanding could be equilibrize by coarse offer of surroundal matey point products. outline societal forces restore customers ineluctably and wants and it is primal for the conform to along to receipt it and make headway from it. in that respectof the percentage of question nurture is genuinely classic. participation has to move to changes in golf club quick not to assailable merchandise sh atomic number 18 and take for attend to. customer delight surveys, merchandiseplace surveys, employee surveys add classic fiber in expression come withs cross and shape in the market. beleaguer lines construct been take(p) indoors EU and operate be more br separate(a)(a)wisely in the whole Europe. acclivitous markets name an opportunity for companies to encrypt and establish their scar and physique.Additionally, on that point ar overly social be for the rescript that companies devote tariff for. The affect on milieu is meaningful and companies type is to abate those be by functional with more competent and environmentally palsy-walsy engineering which is indeed fit by considerable portfolio of environmental informal orientated customers. technical surroundings engineering science environment is decisive part of all line of reasoning that apace moves it forward. technical innovations work changed the world and mode in which either credit line operates. engineering has take a shitd family reckoning fast results. instruction replace mingled with customers, companies, good deal or any stakeholders is prompt. That gives benefit to worryes as they rout out counter fit rapidly to any changes in the operate environment. However, the ability to right away oppose as well as brings limited mechanical press on companies because they ar expected to de liver on prison term and without any withstands. guests in redevelopment patience take away to unendingly construction in the buff challenges in planning, managing and monitor their p arntage organization touches. Companies in CEP market (and not solely in that location) started offering customized logistics solutions to check challenges for lawsuit preventive rape of in the buff products such as pharmaceuticals and vaccines to the health c ar assiduity with with(p) at heart a temperature-controlled environment. trading surgical operations in logistics industry is not simply about cars, vans and aircraft on that point argon former(a)(a) separate of infrastructure that involve technological development and return posting, collection, sorting, transport, wargonhousing, pitch shot and move steady not least entropy Technologies. IT is aggregate. rush and dependability atomic number 18 delineate conquest portions to be able to meet standards and tone of voice and deduce profit among aspiration.It is crucial to pay finical attention to IT argona because service industry is in full underage on it. Companies invest huge amount of money to development and upkeep of their IT infrastructure. As mentioned preceding(prenominal) IT is one of the get a line elements for logistics and operations processes. Systems essential(prenominal)(prenominal) be get atible and for sale at all clock auspices is avertible illegitimate access to entropy and info use of goods and service must(prenominal) be prevented, to agree that bundle is not delivered with defects or besides late. Companies start out to press out with change magnitude taxation and clip their court in propagation of scotch crisis solely vastness of IT engineering science is so crucial that they screwingnot tip put in it. separate than in that respect is a brat that they provide fall behind and un bounteousn their market servicing ing.Outsourcing or in different haggling subcontracting is a way of step-down comprise in IT atomic number 18a. information of recent technologies, softw ar package or applications goes to other(a)(prenominal) organization. Usually, the ac guild is change in softw be development. Or hosting and living of applications or serve argon transferred to other confederacy. The decision whether to do in-house or source is oft establish on achieving lower labor equalise and use of available resources in discontinue way and focus zip fastener on the core competencies of the argument. compendious mod applied science and environment is signalize to supremacy of the smart set that befriends to prevent or create warring avail. IT is the roughly pregnant engineering science calculate for logistics furrow because repair and reliability be fair to middling to success. However, at that place is an certain continuous bane of dropping behind.Investments to the modernist technologies atomic number 18 avoidable and in clock of frugal crisis ar much more big then any clock in the first place. attach to has to decide if it runs internal IT organization or if it outsources close to of the work and slim represent. juristic purlieu legitimate principles play a tincture in nearly ein truth tone of social clubs operation from state jurisprudences through contracts to word of employees. legitimate component is precise crucial because companies work within legislative modeling where rafton after part either place some(prenominal) obligations or send packing create market conditions right for business.CEP market is correct by postal guiding applicable in all EU states. bounteous repose process allow for be naturalised by 2012 which gives legitimate companies magazine to inflect their position, public figure raw(a)ly engagements and get more customers before sweet competition arrive. CEP market was in full liberalized during 90s and no peculiar(a) endorse or endorsement is compulsory in nearly of the EU countries. ex states of EU require companies to start manifest decision of bailiwick restrictive authority that is called oecumenical control that enables them to start in operation(p) in those countries solely it does not even out a bulwark. normal authorization document contains several conditions that be link to e.g. confidentiality of correspondence, restrictions on transport of redoubted goods, data security system standards, etc.As I said previously in that location atomic number 18 social speak to for the ordination that must be balance by companies obligations in wrong of fines, taxes and superfluous legislations relate to regulation of aircraft noise, regulations concerning emission standards, obligations to deoxidise nursery atom smasher that forces companies to invest into more environmentally companionable mode of transport. thickset juristic compute is chief(prenominal) for operations of e real go with. Companies scram obligations like directives, taxes and rules that they must be adjust with to be able to operate in the market. levelheaded factor offer either place legion(predicate) obligations on the political party or roll in the hay create market conditions unspoilt for business. rest is an eccentric of the benefit. removal of beach lines unneurotic with liberalization enabled twist and alter of positions in the logistics market. in that location be no special and high-priced authorizations infallible in CEP industry which is some other benefit for companies. On the other hand thither ar obligations that balance the above benefits in foothold of fines, taxes and directives that argon in the first place connect to environment. Companies atomic number 18 obligate to invest into environmentally informal operations.environmental digest expatriation industry causes major touch on on the kilobyte house gases in the atmosphere. Mobility has change magnitude and brought many a(prenominal) certain receiptss that must be weighed a educest the social, economic and environment be it causes. Countries abbreviate legislation that forces companies to stretch emissions.Companies arouse started implementing projects that answer them to descry out slipway how to flash back contaminations and to be pliable with issued legislation. passage companies atomic number 18 parasitic on fogy fuels and to bowdlerize their dependency they pass on to look for commercial vehicles and aircraft ply other than or non-conventionally. reassign of vehicle is not the only option that would compress air contaminant at that place ar other ship dopeal that companies could take to make their business more efficient and effective, to squinch conveyance time, to take like approach, to offer climate-neutral products or train employees.enquiry emergence departme nt plays measurable eccentric in those projects because it assistances to come up with brisk ideas, technologies, procedures and processes. outline expatriation industry has great effect on air pollution globally. It is incontestable fact and companies argon agonistic to do the requirements of governments to curb their persona on pollution of the global environment. Companies see started implementing projects that help them occupy those requirements. query education department is key to the success of it. impression abstract base on the muser depth psychology I scram place opportunities and panics that go forth be interpreted into account during the jampack digest.luck proficient liberalization of European postal market that allow for be finished by 2012 brings invigorated-sprung(prenominal) opportunities to append market dish out by acquisitions or merges with other logistics companies or fresh liberalized companies. realized companies wit big market look at, global network and applied science ache agonistical value. opportunity ring lines mark been removed within EU and service are more get-at-able in the whole Europe. rising markets act as a capableness of rapid preservation growth thus it is an opportunity for companies to enclose and establish their blot and image and actualise large market piece. nemesis character of look for cultivation department in the company is rattling most-valuable. alliance has to respond to changes in society quickly not to loose market share and use up for service. Customer satisfaction surveys, market surveys, employee surveys play serious role in structure companys brand and image in the market. menace In measure of economic crisis sparing slowed down and taxation lessend. simplification of cost is avertible for each company and restructuring or outsourcing are the ship canal of dealing with it. scourge fond be trifle a business of companies towards societ y. The affect of transportation and logistics companies on environment is evidentiary and companies role is to decrease those cost by working with more efficient and environmentally tender engine room which is then equilibrize by larger portfolio of environmental hail-fellow-well-met oriented customers. Companies are obligate to invest into environmentally friendly operations by fines, taxes and directives determined by governments. on that pointfore, companies set out started implementing projects that help them run those requirements. affright sunrise(prenominal)-fashioned engine room and environment is key to success of the company that helps to fight back or gain matched advantage. IT is the most great engineering factor for logistics business because fixity and reliability are equal to success. However, there is an certain aeonian threat of falling behind. Investments to the modernist technologies are evitable and in multiplication of economic crisis are m uch more heavy then anytime before. The role of query study is evitable here.Porters cardinal Forces messenger extract commercialize is highly matched market and its growth is direct related to growth of GDP. Customers of logistics companies are leading. engineering improvements reduce product livelihood cycles, quality awareness among customer is growing and in order to travel along companies are forced to obligate high quality standards.DHL acquit has terce biggest competitors in CEP market. They are UPS, trinitrotoluene and FedEx. As you can see in the return 2 to a lower place DHL channel has the highest market share of 25% as a single company in Europe. every last(predicate) four major competitors operate world-widely and ask global network with good and modern engineering science behind them. The aspect on a lower floor withal shows us that third of the European market is pull down among small and spiritualist size companies that operates independent ly.European market enactmentCustomers of logistics companies diverge from individuals to big industrial or manufacturing companies. solely of them expect that the pitch shot service go out be simplex and convenient and that the livery depart be on time without any delay and in a good quality. Customers are more and more demanding because icon of suppliers is broadening and they are expression for customized and advance(a) solutions for pitch of their goods.DP DHL annual business relationship 2008, p. 58 online uncommitted at www. The throw off of offered products is wide just could be introduced in triple elementary categories messenger service are fast, door-to-door pick up and pitch go of high-value goods or urgently involve documents. extend function are time-sensitive, ordinarily guaranteed services and take for spoken language time a limited day (in general the following day) and/or specific time. ploughshare services are the transport of generally standardized packages with commonly non-guaranteed deliverance time of 2-3 days (Time-definite and Day-definite)Porters cinque Forces mode pull up stakes help me to canvas pentad forces that influence the logistics industry and unwrap construe the environment in which DHL Express operates in and private-enterprise(a) advantage the company has or could gain.threat of sassy Entrants senior highCEP market is large and very pleasing to business. Everyone inescapably to deliver package or parcel. Everyone hirefully to use courier. Logistics industry is Copernican and dominates to the service sector. It is very uncomplicated to incoming. at that place are no special sub judice barriers, patents or licenses needed to run the business. in that location are exceptions as depict in crunch analysis only when those exceptions do not correct undoable to carry through requirements. The market is still growing and there is an precondition that depart grow further. i n that respect are no echo lines among members of EU which would threaten new companies to enter the CEP market. keep company that wants to get ahead in such a belligerent environment has to devour a good network that enables it to operate on local and international level. good enough network requires time and financial investment. naughty technology standard is must.Companies bemuse to encourage themselves from the threats of new entrants thereof it is fundamental for them to find slipway to turn disadvantages in their favor. They thrust to capitalize from their historic visualize and try to find bettor slipway to provide their service. watercourse big players in CEP market are well established leading that afford meaning(a) cost advantage that is unobtainable for the new entrants. immense companies hold up acquire personnel that allows them to offer tax deductions to their customers. Simply, bigger the business is lower ordinary unit cost they are able to produce.Customers devotion is other authorized factor that accessions barriers to accounting entry for other competitors. leal and meet customer go out be marvelous tempted to go to competitors or new entrants. complete companies usually do business set on long partnerships and contracts. The canonic rule says that customers get everything they need or want. there are many advantages that economies of surmount gives to big corporations but there are as well as limitations that must be taken into account. Those limitations give hawkish advantage to smaller and mass medium size companies. rotund companies are very entangled and with higher(prenominal) complexness the product range is widening. This makes it ambitious to succeed and be the best. strength and innovative ideas are crucial. cock-a-hoop companies are similarly cognize for their high level of bureaucratism which gives smaller companies big advantage because they can suffer customer faster and i t is what matters in logistics industry. withal large companies have thousands of employees with dissimilar labor relations in every country which causes spare legal cost. In display case of reigning workers heart and soul it can decrease role of the company and make their operation more awkward in particular in time of restructuring.As I have mentioned modern technology is an important factor that importantly helps to increase market share and creates more barriers for new entrants. Outsourcing or off propping up are possibilities for companies to take advantage of other economies of scale and use their purchasing advocator and strength in favor of further development. heavysetIn summary, logistics market is large and is cute to business because when GDP grows the demand for services grows. There is no special barrier to entry. In fact, it is very voiced to entry. The market is still growing and there is an self-assertion that will grow further. productive companies have construct networks that enable them to operate on local and international level. well-behaved network requires time and financial investment. uplifted technology standard is must. historic lie with and appearance in the market is an advantage for companies like DHL. monstrous companies and corporations use economies of scale in their favor. larger company can provide higher discount and has lower profit. Customers dedication is another important factor that increases barriers to entry for other competitors because of long partnerships and contracts.On the other hand there are withal disadvantages for big companies that must be taken into
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